American pop and country music singer-songwriter Taylor Swift’s “Midnights” has become the first album to register a million units in a week in five years. The last album to do it? Taylor Swift’s “Reputation,” all the way back in 2017.

The days when a superstar could sell a million records for their album’s opening week are supposed to be at an end — a relic of a time before streaming services, when fans still mainly purchased albums and directly drove artists’ album sales. But as Taylor Swift often does, she has once again moved the goalposts regarding what the music industry can see as possible from a major pop star.

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The opening week sales for Midnights, Swift’s 10th album, are unprecedented in the streaming era. Data from Luminate, which supplies the figures for Billboard’s charts, shows that Swift has already managed to sell 1.2 million album units through just the first three days of Midnights’ release, as Billboard reported Monday. This marks the first time a musician has managed to get their album in the opening week two-comma club since Swift herself did so with Reputation in 2017, per Rolling Stone.

Midnights already shattered single-day streaming records on Spotify. But most ironically, in an era where physical sales and digital purchases are no longer the main currency of the realm, Swift still managed to find a way to convince her audience to obtain her album the old-school way. As the Luminate data shows, over 955,000 units — nearly 80 percent of the sales — came from digital downloads, CD, cassette, and vinyl sales. Swift sold about half a million vinyl copies, another high point in the still ongoing vinyl boom. Those numbers reflect Swift’s near-unmatched talent at moving merchandise. Beyond just t-shirts, eye masks, and a branded guitar, with Midnights directly on the home page of her website, Swift encouraged fans to collect four unique vinyl and CD editions, each of which had its own cover art and drove fans to purchase multiple copies.

According to Variety, There’s an “only in 2022, kids” element to this, too: nearly half the total units accumulated during those first three days came in… vinyl sales. Luminate reports that nearly 500,000 copies were sold in the LP format over the weekend. That’s more than half of the album’s actual sales total during that period, which amounted to 955,000 full copies sold in all formats, digital and CD included.

In its first five days, Midnights has the fifth-most streams in a single week by an album ever. The largest streaming week was registered by the opening frame of Drake’s Scorpion, with 745.92 million (July 14, 2018-dated chart), per Billboard.

“Midnights” is a rare physical-media monster (not to be confused with a monster on the hill, too big to hang out, slowly lurching towards your favorite city, pierced through the heart, but never killed). But it is no slouch in the streaming department, either. Per Luminate, the first three days of release saw the album raking in more than 284 million on-demand official streams, counting audio and video streams together.

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Sources: Billboard, Variety, Rolling Stone