Rihanna gears up to open five Savage X Fenty across the US. It was announced last Friday that the singer-turned-mogul is all set to finally take the next big step for her billion dollar lingerie brand Savage x Fenty with with five brick-and-mortar stores. Rihanna is ready to give people what they want: a physical store across the U.S. The first five stores will be opened in Philadelphia, Washington DC, Los Angeles, Houston and Las Vegas.

The news was announced by Rihanna herself on her Instagram page and she says that she will bring a whole new SavageXFenty experience to the consumers and she cannot believe that it is finally happening. This is a big deal for the singer since this is not only the first physical brick-and-mortar stores for her Savage X Fenty, but it will also be the first ever physical store for all of Rihanna’s business ventures. Savage X Fenty breathed a new life into the lingerie fashion show which makes it a game-changer.

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Rihanna has shared a picture on her Instagram with a rendering that shows a neon lit store which is more like a nightclub rather than a sterile open concept boutique. The ANTI singer released four four Savage x Fenty shows in order to promote her latest collections in the last three years. The succeeding three shows in consecutive years were done as television specials which were aired on Amazon Prime Video. Her lingerie brand has been receiving praises for sticking to their mission of offering diversified products with an inclusion of all body types and shapes, colors, sizes and all walks of life. The items on the store ranges from sizes 32A to 42DD and XS to 3X.

Music and fashion icon Rihanna Fenty is CEO and Creative Director of the lingerie brand Savage x Fenty. She founded the lingerie brand which emphasizes on the confidence as well as the inclusivity which was designed for all genders, sizes, and backgrounds. Along with the lingerie, the line also features loungewear, sleepwear, underwear and bras. According to Forbes, the singer’s lingerie brand Savage X Fenty reached $1 billion valuation last February 2021. The fashion, culture and private equity collided with the success of Savage X Fenty which hits yet another milestone by raising about $115 million Series B funding round with a valuation of $1 billion last February 2021.

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Sources: Forbes, Billboard, Glamour